Straits Wine Company

• Advertising
• Branding

Straits Wine Company is one of the largest retail wine chains in South East Asia with over 25 retail stores in Singapore, Malaysia and the Philippines and a supporting wholesale wing in Singapore.

The company primarily targeted a mature wine audience with a large emphasis on wine education, etiquette and culture. The branding had quite a minimalistic approach with a very clean visual language starting from the stores, all the way to the bottle tags. A similar design language was applied across all marketing and event promotional collaterals.